NASCAR Sponsorship Reaps Continuous Benefits
Many NASCAR fans represent potential Eagles members. One in every three Americans
(75 million) is a NACAR fan, with NASCAR the Number 2 sport on TV.
To promote the F.O.E. among such a large segment of its targeted population, the
Eagles entered into a sponsorship with the Braun Racing Team in 2005, with the Eagles
name and logo affixed to the trunk lid of the #32 WIN Fuel Car. The Eagles reaped
immediate benefits when the #32 car won the pole position for the O'Reilly 300 NASCAR
race. The F.O.E. also received more than seven minutes of primetime coverage on
"NBS 24/7" on two consecutive nights.
In May, 2006, the NASCAR Busch Series team Braun-Akins announced the team would
transfer driver Jason Leffler's points from the #32 car to the #38 car, which gave
the F.O.E. additional sponsorship signage and a greater return on its sponsorship
investment.
This kind of publicity — aimed at a strong NASCAR fan base that shares many
of our F.O.E. values — is creating a strong interest in the F.O.E. This has
already been confirmed by dozens of NASCAR fans joining Eagles aeries and auxiliaries-including
several NASCAR drivers.
Nascar Day
Come join your Eagle Race Fans for a day of Nationwide Racing and Fun!
When: Saturday, July 26, 2008
Where: O’Reilly Raceway Park
Indianapolis, Indiana
Tickets Include: Reserved Grand Stand Seating
Admission to the Eagle Hospitality Tent
Dinner
Beverages
Pre Race Pit Access
Driver Meet & Greet
For more information and to purchase tickets please contact Brook Zahard at the
Grand Aerie Office
Brook Zahard
Phone (614) 883-2199
E-mail: BZAHARD@FOE.COM
Fax (614) 883-2201
For more information go to the
NASCAR page under Eagle Space.